About

The current fragmented art ecosystem leaves tens of millions of fine art images undiscoverable to commercial and consumer buyers. Concurrently, creators are left entirely unprotected from digital piracy and completely uncompensated for secondary market value appreciation. Traditional brick-and-mortar art galleries are caught in a squeeze of razor-thin net profit margins (10%-17%) and crippling, escalating overhead.

Unlike single-point transactional competitors, Provada addresses the entire art lifecycle through a holistic, enterprise-grade backend platform.

Rather than depending on single-channel storefront or physical gallery foot traffic, Provada scales artist volume through the Commercial Trade channel Arteriel (targeting high-volume interior design firms), the consumer-facing art discovery app, dedicated premium original art sales / auctions, as well as fractional art ownership and investing.

With a blockchain ledger framework, every original work and fractional investor is recorded on our unalterable blockchain registry. This automates real-time royalty splits via smart contracts, enables immediate cash-flow settlements, and unlocks the high-ticket fractional investment asset market. It allows up-and-coming artists to retain equity stakes and benefit from secondary price appreciation.

By licensing structured, tiered B2B membership tools to galleries ($149 to $995/mo) and individual artists ($45 to $295/mo), signed galleries act as high-velocity artist aggregators. Galleries receive access to our operational infrastructure (DAM tools, reputation tracking, corporate trade lead routing) while populating the Provada registry with curated content at a minimal customer acquisition cost.